Online Sense is ICDL Arabia's philanthropic arm aimed at raising public awareness on Cyber Safety.

It’s virtually impossible for Facebook’s moderators to look through every image that gets posted on the social networking platform. Therefore, Facebook is an artificial intelligence system to help in moderation.

Facebook recently posted an article on its blog, describing its new system called Rosetta. This new AI tool uses machine learning to identify text in images and videos and transcribe it to help Facebook’s machine to ‘read’ the text.

This new technology will help Facebook ‘read’ the text on memes, and control objectionable ones (Hate speech or other offensive comments).

While text transcription tools aren’t new, this new version of the existing technology will help Facebook faces different challenges because of the size of its platform and the variety of the images it sees.

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Rosetta is reportedly live now and is busy extracting text from 1 billion images and video frames per day across both Facebook and Instagram.

While it isn’t clear what Facebook is doing with the data, according to its blog, the system is also useful for basic features like photo search and screen readers.

It is possible that Facebook is starting to use this technology to figure out what would be interesting to put in your News Feed.

Facebook says text extraction and machine learning are being put to use to “automatically identify content that violates our hate-speech policy” and that it’s doing so in multiple languages. Given the company’s well-known moderation issues, a well-functioning system that can automatically flag potentially problematic images could be a real help.